- Branding, Motion
- Example project
Cultural festival launch
The problem
A typical scenario: a new event brand competing for attention with no existing audience. The identity has to work as a poster, a social clip and a ticketing page at once — and the launch window is fixed.
Our approach
Positioning and messaging come first: who is this for, and why should they care this year? The identity system is designed for motion and social from day one, and the ticketing journey is treated as part of the brand, not an afterthought.
The outcome we aim for
The goal in an engagement like this: a recognisable identity across every touchpoint and a ticket-purchase flow that doesn't leak the audience the campaign earned.
One thing we'd do differently
We'd lock the messaging hierarchy before designing assets — reworking visuals to fit late copy changes costs more than writing the copy first.